Data integration is the process of collecting, combining, and organizing data from different systems (such as databases, spreadsheets, applications, etc.) to create a single, reliable source of information.
Despite the impact that digital transformation has had on the retail sector
Today, data and information serve as a currency of exchange.
Predictive analytics is a discipline that uses historical data and statistical algorithms to predict future behavior. In recent years, predictive analytics has experienced exponential growth, thanks to the increase in the availability of data and the development of new technologies, such as artificial intelligence and machine learning.
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