From May 5 to 8, 2025, the event was held in Orlando, Florida, Strategy World 2025 (formerly MicroStrategy World), established as the must-see event for BI, advanced analytics and business strategy leaders. More than 1,500 professionals attended to discover how the integration of AI and Bitcoin is transforming organizations.
This year had a special meaning: MicroStrategy rebranded its name to Strategy, introduced a Bitcoin “B” logo and adopted a new orange color, signaling its dual focus on AI and digital assets.
1. Keynotes that marked the agenda
- Inaugural keynote (May 6): Michael Saylor and Phong Le emphasized that Bitcoin and AI are the most transformative technologies of this century, urging companies to be bold.
- Saylor noted: “If 100 people agree with your plan, it's probably not bold...”
- Second day (May 7): Saurabh Abhyankar, CTO, presented “The Evolution of Enterprise Intelligence in the Age of AI”, showing the new approach to more consistent and user-centered business intelligence.
2. New technologies: Mosaic & Auto 2.0
- Strategy Mosaic™: presented as a universal layer of intelligence that connects and governs data on any platform, maintaining a single semantic model for tools such as Tableau, Power BI or Google Sheets.
- Car 2.0: the second generation of Strategy One AI agents that understand structured and unstructured data, talk in parallel, and provide more consistent and secure answers.
- Strategy One Standard Edition: new lightweight offering for small teams, up to 300 users, including Mosaic and the essential features of the platform.
3. Real cases: AI and analytics at the service of the business
During the technical sessions, companies such as American Signature, Hilton, Emirates, Amica and Darden shared how they use Strategy One to:
- Optimize supply chains and reduce delivery times.
- Centralize reports in complex environments (e.g., Hilton in fire management).
- Provide personalized customer experiences (Emirates).
- Simplify BI structures and promote governed analysis.
It also included prominent panels, such as the “Women in Tech” luncheon, which addressed inclusive leadership within the sector.
4. Connection and Inspiration: Events to Build Community
- Partner Forum (May 5): space for strategic exchange between Strategy partners and managers.
- Networking “Women in Tech” (May 6): strengthened female leadership in data.
- AI+BI Party (May 6 at night): informal celebration to strengthen ties between participants.
5. Where Strategy is going: roadmap and skills
In the panel on the third day, we delved into:
- Advances of Mosaic, integration with Python in dashboards, “Power of Python” and advanced visualization design.
- Product perspective: continuous evolution of Auto 2.0, autonomous agents and improvement in data governance.
- Advanced training: certifications and practical laboratories for analysts and architects.
Strategy World 2025 was a turning point: it showed that business intelligence is evolving towards platforms enabled by AI, operational agility and unified standards in data.
The rebranding to Strategy represents much more than a change of name: it is the consolidation of a vision where AI and Bitcoin are at the strategic core of the company.
As a partner in Mexico, Enki is ready to accompany you in this transformation. Do you want to explore how Mosaic, Auto 2.0 or Strategy One Standard can be integrated into your organization?
Contact us and let's take the next step together.
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