What do real-time traffic mapping, protection from cyberattacks, autonomously driving cars and decoding DNA strings have in common in science? Big Data. That's right, this technology is part of practically all industries and sectors that have decided to take a step forward in information processing and the development of strategies based on data.
However, we often wonder what it essentially consists of. Now we are going to answer it.
What is Big Data?
By definition, it refers to the presence of data of great variety, which is found in large volumes and that arrive at great speed. Therefore, the storage and management of such data in great variety, quantity and speed is what we currently know as Big Data.
However, Big Data is a concept that evolves and advances along with technology. Nowadays, data is being processed like never before and it is expected that in the very near future its use and adoption will be increasingly necessary for companies.
What is it for?
The next question would be: What is its scope? Big Data helps us analyze data in a massive and accurate way, which is essential for obtaining valuable insights that help us make better decisions. For example, many companies are using it to anticipate user demand or to generate predictive models for new products or services, ensuring their adoption in the market.
Where do you get the data you use?
The raw material of this tool is data that is practically everywhere: from all the information provided by users who browse the internet on a daily basis, to the public data found on social networks, to the information generated by companies themselves. Remember that every search, operation, contact or even question leaves a trace, which can be converted into a valuable insight.
What benefits does it bring to companies?
It depends on the strategy that each company wishes to follow. However, one of the immediate advantages is the speed of decision-making. Big Data helps us to make intelligent and fast decisions that help to benefit our business.
On the other hand, one of the biggest challenges for businesses today is to attract new customers. In this regard, Big Data is essential for providing personalized experiences to customers, which helps to maintain their trust. In our Why Companies Should Use Big Data Whitepaper, we explain the importance of implementing this tool, download it hither.
How can I start using it?
This tool should be part of a comprehensive business strategy that helps you to prospect for improvements and opportunities in your company. Therefore, it is best to look for a specialized consultant to help you implement Big Data assertively in your business.
If you want to know more about this topic visit our section where you'll find more information about data technology.
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